In 2016, we witnessed a heavy reliance on online business and a shift of physical businesses to online. This year, we look forward to design trends for 2017.
Here are a few that are predicted to bring high conversions for online businesses, land better customer acquisition and lower bounce rates.
1. Age Responsive Web Designs: Different age groups react differently to content, layout and aesthetics. Vary your customer's experience through their perceived age with the use of META data for better connection with customers.
2. Skeleton Screens: Webpage load time contributes to the user experience. For pages with varied data formats, it is wise to load your page in sections. Starting from the simple to more complex pages. This way, customers can anticipate what page they are going to see next. This keeps bounce rate at a minimum. (If you'd like a separate post on how skeleton screens can help enhance UX, please comment below). 
3. Engagement Bots: Chat bots are not new but now, they can be used in new ways to help streamline the sales process so that your website keeps performing round the clock.
4. Upsell Marketing: Upselling to an existing customer is easier than selling to a new one. Opt for
upselling by offering bundle discounts at checkout.
5. Animated Call-To-Action (CTA) Buttons: This is probably one of the most important buttons on a webpage. The CTA attracts the user's attention and encourages them to take action. By adding subtle movements to your CTA buttons, you can send polite triggers for action to your online visitors. Remember to AB test this though to make sure it works better for you.
6. Real-Time Videos: Brands today use real-time videos that feature real people either sharing their experiences with the product or giving a live demo. With real people having to vouch for their products, brands are making a quick connection and making sales easier.
7. Landing Page First: This year, expect a shift from the homepage to give way to the rise of user specific landing pages. This means that there will be variants of your website targeting users according to their requirements.- Dubai Monsters.
